- Model
- Founder-led agency
- Market
- United States / Remote
- Clients
- B2B and B2C
- First call
- With the founder
Senior strategy. Small team. Work you can inspect.
A founder-led strategy layer, a small execution team, and measurement you can check line by line. Nothing we report asks you to take our word for it.
Ivan Rud
Founder
Who owns the strategy.
The founder owns strategy: the buyer-question panel, the reading of the Source Map, the 90-day plan and every documented decision. You speak directly with that person.
Ivan Rud has spent 10+ years in marketing, go-to-market, and building products. He leads strategy on every engagement (the buyer-question panel, how the results are read, and the plan) and works with the technical team on implementation and review.
Who executes
A small team of specialists covers technical SEO, expert-led content, outreach and analytics. Every workstream has one accountable owner, and larger programs name those owners in the contract.
What stays human-reviewed.
We use AI to speed up research, clustering, analysis and drafting support. Nothing is published because a model generated it.
- Strategy and prioritization
- Fact-checking of every claim
- Expert and customer interviews
- Editorial judgment and final edits
- Every outreach message
- Approval before anything is published
How conflicts of interest are handled.
- 01
Earned, partner-led, affiliate and sponsored opportunities are reported separately.
- 02
Any third-party fee is disclosed and approved by you before we commit to it.
- 03
Paid placements carry the appropriate link attributes. Nothing is undisclosed pay-to-play.
- 04
We do not sell bulk links or guaranteed editorial placements.
- 05
No revenue share and no opaque performance fees.
Why we refuse guarantees.
Nobody controls a third-party model or its update schedule. A guarantee about rankings or citations would be a promise we cannot keep. We guarantee the work and the evidence instead.
We commit to
- The agreed implementation and outreach work.
- A fixed, inspectable measurement method.
- Raw answer and citation evidence where we can lawfully retain it.
- Honest reporting of wins, unchanged results, regressions and uncertainty.
- A documented decision every cycle: scale, revise or stop.
We do not claim
- Complete visibility into training data or hidden retrieval sources.
- Proof that one mention produced one model answer or one sale.
- Control over a model's wording, ordering or update schedule.
- Guaranteed Top-1 or Top-3 placement, or a fixed citation count.
Measurement and execution, one loop.
We keep measurement and execution in the same hands. Measurement fixes the question set, captures the observable answers and sources, and keeps the before and after record. Execution changes the owned and earned evidence around your brand. Then the same questions are asked again.
- MeasureWe find the observable gap.
- ExecuteWe change the evidence we can reach.
- Re-measureWe run the same test again.
- YouSee what changed, and whether business signals followed.
See whether your brand makes the shortlist.
On a strategy call we walk through where your brand shows up across Google and AI answers, how you compare with a competitor, and the clearest gaps to close.