- Service
- Generative engine optimization
- Also called
- GEO, AEO, LLM visibility
- Engines measured
- ChatGPT, Perplexity, Gemini, Claude
- For
- B2B and B2C companies
Generative engine optimization grounded in evidence.
Evidence, not hacks. We improve the probability that AI systems accurately mention, describe and cite your company by strengthening the sources and signals they can retrieve.
GEO is not model manipulation.
No agency controls a third-party model, its retrieval system, personalization or future updates. What can change is the evidence those systems can reach: your pages, the sources that mention you, and whether your claims agree everywhere they appear.
What we refuse to sell
- Guaranteed ChatGPT, Perplexity or Gemini placement
- Floods of generic AI-written articles
- Fake community accounts, aged accounts or synthetic personas
- PBNs, bulk links or undisclosed paid placements
- Special schema or an llms.txt file sold as a ranking lever
What GEO work actually changes.
- 01
Clarity
Owned content creates clarity.
The work
Category, product, comparison, alternative, use-case, pricing and FAQ pages that answer first, then back the answer with facts, numbers and honest limits.
Measured by
Description accuracy, scored against an agreed factual rubric.
- 02
Consensus
Third-party coverage creates consensus.
The work
Presence in the listicles, publications, reviews, partner pages, podcasts and videos that already shape the observable answer, pursued for relevance, not link count.
Measured by
Citation coverage, source overlap and recurring sources that omit you.
- 03
Eligibility
Technical accessibility creates eligibility.
The work
Indexing, rendering, clean HTML, canonicals, internal links, robots and CDN or WAF rules reviewed, including search and AI crawler access. For ChatGPT Search, OAI-SearchBot is kept unblocked.
Measured by
Crawl and index checks, with blockers documented or fixed.
- 04
Evidence
Stable testing creates measurable evidence.
The work
A fixed panel of buyer questions, run on the same engines, locale and session state, with repeated samples and raw answers saved.
Measured by
Mention rate, recommendation rate, Top-3 presence and share of voice between comparable runs.
- 05
Foundation
SEO remains a necessary companion.
The work
Many AI experiences retrieve from the web index, and Google's AI features can issue related searches across subtopics. Ranking is no longer the whole job, but it is still part of it.
Measured by
Non-brand commercial rankings and organic demand, reported next to AI visibility.
Evidence behind the framework.
Third-party research, cited with its limits. None of it is our own study, and none of it is a promise about your results.
- 01
Google Search Central
AI features and your website(opens in a new tab)AI Overviews and AI Mode may use query fan-out, issuing multiple related searches across subtopics and sources. Google also states that no special schema or AI text file is required to appear in these features.
LimitSupports covering a buyer's underlying sub-intents. It is not a guaranteed ranking factor.
- 02
Ahrefs, 1.4 million prompts
Why ChatGPT cites one page over another(opens in a new tab)Roughly half of the URL candidates returned within the analyzed ChatGPT retrieval pipeline did not become visible citations.
Limit“Returned” does not mean every page was opened or read, and the aggregate varied heavily by source type.
- 03
Ahrefs, 15,000 prompts
AI citation and Google Top-10 overlap(opens in a new tab)Exact-URL overlap between AI-assistant citations and Google's top 10 for the original prompt was low.
LimitA dated sample, not a permanent property. It supports measuring AI answers separately from classic rankings.
- 04
Ahrefs, 75,000 brands
AI visibility correlations(opens in a new tab)YouTube mentions and branded web mentions had the strongest correlations with brand visibility among the tested factors, while page count was weakly correlated.
LimitThe sample leaned toward established domains, and correlation does not establish causation. We use it to prioritize experiments, not to promise outcomes.
- 05
OpenAI Help Center
Publisher and developer crawler guidance(opens in a new tab)OAI-SearchBot is distinct from GPTBot. Not blocking it keeps a site eligible for ChatGPT Search.
LimitEligibility does not guarantee crawling, inclusion or citation.
Where to start.
Audit with implementation
Find and fix the gaps
We review your site across Google and four AI engines, agree the priorities and implement the fixes within a defined scope, not just a plan.
See the auditSix steps / one loop
See how the work runs
Measure, map, fix, expand, re-measure and attribute. Inputs, outputs and limits for every step.
Read the methodSee whether your brand makes the shortlist.
On a strategy call we walk through where your brand shows up across Google and AI answers, how you compare with a competitor, and the clearest gaps to close.