- Format
- Audit with implementation
- Scope
- Defined and agreed up front
- Engines
- Google + 4 AI
- Pricing
- On a strategy call
Find the gaps. Get the fixes implemented.
An audit that leaves the site better than it found it.
- 01
What we check
How your buyers actually find and compare you, and what stands in the way.
- How Google and major AI engines answer your buyers' priority questions
- Technical retrieval blockers: crawlability, rendering, indexation, schema, internal links
- Entity clarity and consistency across your site and key profiles
- Owned content gaps: category, comparison, use-case and proof pages
- The observable sources those answers cite, and where competitors appear instead of you
- 02
What we fix
We work hands-on within an agreed scope, not a slide deck of recommendations.
- Technical and entity issues that limit search and AI visibility
- Priority category, comparison and use-case pages, written answer-first
- Descriptions and schema made consistent and matched to visible content
- Internal linking and structure around the priority cluster
- First priority materials published, not just proposed
- 03
What you get
A better website and a clear, reproducible picture of where you stand.
- A checked, improved website, not just a list
- A reproducible baseline across Google and AI answers
- The observable Source Map and the gaps behind it
- A clear record of what was changed and why
- A documented next decision: what to amplify, change or stop
- 04
What needs separate scoping
We do not promise to fix everything. Larger work is quoted separately once we have seen the site.
- Content programs beyond the agreed priority set
- Deep external authority, PR and outreach campaigns
- Net-new site builds or full redesigns
- Ongoing monthly work after the audit
What we check on each question.
For each priority question we record which brands the engines name, which sources they cite, and the owned, earned and proof gaps that become the fixes. The data below is a sample.
Buyer questions
Named in answers
- Competitor Aavg #1.411/12
- Competitor Bavg #2.110/12
- Competitor Cavg #3.26/12
- Your brandavg #4.03/12
Recurring visible citations
- Review platform category pageReview9/12Includes you
- Industry listicle: ecommerce accounting toolsListicle7/12Omits you
- Competitor A comparison pageVendor5/12Omits you
- Tax compliance publication guidePublication4/12Omits you
OwnedFix or publish
Owned gaps
Category, product, comparison, alternative, use-case, pricing, proof and FAQ pages.
This questionNo page answers multi-state sales tax for Shopify sellers
EarnedPitch or earn
Earned gaps
Publications, listicles, reviews, partners, podcasts and video where competitors appear.
This questionAbsent from the listicle cited in 7 of 12 runs
ProofCollect or validate
Proof gaps
Customer evidence, real reviews, original data, examples and consistent product claims.
This questionNo public reviews mention sales tax filing
Table view of this map
| Question | Named in answers (of 12) | Recurring citations (of 12) | Gaps |
|---|---|---|---|
| best accounting software for Shopify sellers with multi-state sales tax | Competitor A 11; Competitor B 10; Competitor C 6; Your brand 3 | Review platform category page 9 (includes you); Industry listicle: ecommerce accounting tools 7 (omits you); Competitor A comparison page 5 (omits you); Tax compliance publication guide 4 (omits you) | Owned: No page answers multi-state sales tax for Shopify sellers; Earned: Absent from the listicle cited in 7 of 12 runs; Proof: No public reviews mention sales tax filing |
| how to reconcile Shopify payouts with bank deposits | Competitor B 8; Your brand 4; Competitor A 3 | Shopify sellers forum thread 8 (omits you); YouTube review: sales tax apps compared 5 (omits you); App marketplace listing 3 (includes you) | Owned: Help article exists but is not indexable; Earned: No founder or expert presence in the recurring forum thread; Proof: No walkthrough video of the payout reconciliation flow |
| alternatives to spreadsheet bookkeeping for a growing Shopify store | Competitor C 9; Your brand 7; Competitor A 7 | Industry listicle: ecommerce accounting tools 6 (omits you); Review platform category page 6 (includes you); App marketplace listing 4 (includes you) | Owned: No alternatives page for spreadsheet users; Earned: Missing from the same listicle as q1; Proof: Migration time from spreadsheets is not documented |
| is automated sales tax filing accurate for multi-state sellers | Competitor A 10; Competitor B 6; Your brand 2 | Tax compliance publication guide 9 (omits you); Competitor A comparison page 6 (omits you); Review platform category page 4 (includes you) | Owned: Filing accuracy is claimed but never explained; Earned: Not referenced by the compliance guide cited in 9 of 12 runs; Proof: No original data on filing error rates |
No black-box score.
You see the question set, the raw findings, the Source Map and every change we make. It is your website and your data, whether or not you continue with us afterward.
See the gaps, then see them fixed.
We review your site, agree on the priorities and implement the changes within a defined scope. Scope and pricing are agreed on a strategy call.