03
Expert-Led Content
Commercial, category, comparison, alternative, use-case, evidence, research and answer pages.
Deliverables
- Category, product and pricing pages
- Comparison, alternative, use-case and best-fit pages
- Evidence and original research pages
- Genuinely useful FAQs and answer sections
- Refreshes of existing commercial pages
Content standardAnswer first. Evidence next. Direct answers, clear sections, explicit decision criteria, concrete proof and honest limitations, without padding written for a word count.
- Task
- Publish evidence worth quoting, answer first.
- Output
- Priority pages and refreshes grounded in product and customer evidence.
- Loop stage
- 03 Fix
- Page
- Comparison: multi-state sales tax tools
- Answer first
- Who each option fits, in two sentences
- Evidence
- Filing accuracy data, customer quote, pricing